That's it — Disinfection is History
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Seaside Collection Hotels and That´s it® set new hygiene standards for the hotel industry.

Viruses and bacteria, but also other harmful environmental influences such as particulate matter and allergens, present hotels today with immense challenges in terms of hygiene.
In order to ensure effective all-round protection for guests and employees, the hotels of the Seaside Collection now rely on a completely new hygiene concept.

In all German hotels of the Seaside Collection with a total of more than 900 rooms, the highly effective That’s it surface coatings were applied. The pioneer is the 5 star SIDE Design Hotel in Hamburg, which was the first hotel in the city to implement the innovative hygiene concept.

In concrete terms, this means that all touchpoints in the hotel rooms, event rooms, restaurants, bars as well as in public and employee areas were coated with the wafer-thin, transparent functional coating That’s it PURE TOUCH 730.That’s it PURE TOUCH 730 uses Protect Core technology to prevent the adhesion and penetration of viruses and bacteria via non-porous surfaces. In addition, That’s it PURE BREATHE is also used in the hotels of the Seaside Collection: an equally thin, invisible coating for ceilings and walls, which uses photocatalysis to effectively clean the indoor air of viruses and bacteria, but also of fine dust, ultrafine dust and harmful VOC gases.

The coatings have an effective life of up to three years. On the one hand, they offer a protective effect that has not previously been achieved in this form. On the other hand, their long-term effect significantly reduces the amount of work required for hygiene measures and the costs incurred.

Alex Obertop, General Manager of the SIDE Design Hotel Hamburg, is convinced of the That’s it concept: “For our hotel group, the coating technologies of That’s it are a real game changer. Our hotel guests and our employees now have maximum security, whether in the rooms, at the reception, in our gastronomy or in all employee areas.”

Andreas Schaetzke, CEO and founder of That’s it, also emphasizes the potential of the cooperation: “The hotels of the Seaside Collection are known for their absolute premium claim. We are therefore all the more proud that this Seaside Collection is the first hotel group to place its full trust in our revolutionary coating solutions.”

As part of their partnership, the hotels of the Seaside Collection and That’s it are planning further measures for the future. The aim is to further optimize the hygiene situation in hotels in a targeted manner.

About the SIDE Design Hotel Hamburg:

The Design Hotel SIDE is the first and so far only five-star design hotel in Hamburg and was comprehensively modernized in spring 2018. It is centrally located directly opposite the Hamburg State Opera and not far from the Inner Alster. The building made of natural stone and glass was designed by the renowned architectural firm Jan Störmer Architekten. Comparable to the exterior design, the Italian star designer and architect Matteo Thun created the timeless, elegant and comfortable interior design both for the opening and for the modernization.

The heart of the design hotel is a 28-meter-high glass atrium with an expressive light installation by New York light choreographer Robert Wilson. The SIDE comprises 178 luxuriously and comfortably furnished rooms and suites in a timelessly modern, cosy design, eight function rooms with state-of-the-art technology and an exclusive spa and wellness area. In the [m]eatery bar + restaurant, guests enjoy dry aged steaks from the hotel’s own maturing cell, steak enjoyment from the USA and Argentina as well as freshly grilled fish specialities. 

About the Seaside Collection

The Seaside Collection is an owner-managed hotel group. A total of eleven exclusive resort and city hotels in the Maldives, the Canary Islands, Valencia and Germany belong to the umbrella brand that the seahorse has borne in its logo since its creation in the 1970s. In particular, uniqueness and individuality in the architecture, the exclusive location, a particularly high quality management, especially in the field of gastronomy as well as a passionate hospitality are in the focus of the individual houses. Further information on all hotels of the SEASIDE COLLECTION can be found at

About That’s it International:
That’s it International specializes in technologically pioneering protective coatings for surfaces of all kinds. That’s it products combine superior protection properties with significant cost savings. Founded in Germany in 2020, That’s it International now operates worldwide.

That’s it- uk Limited | 6 Sutton Plaza, London | SM1 4FS United Kingdom | Tel: +44 (0)203 488 3906 |


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